Sack the C.E.O
One of the best projects I worked on in terms of exposure. The idea of the 'Tie' came to me in the night and I was confident it was 'the idea'! Eventually it become a visual pneumonic of the book. Interestingly it was taken and extended to bookmarks, the website, leaflets, posters etc. The cartoonist we worked with on the website did some very interesting stuff also!
The best part was working with corporate giants like Business Standard, Vikas Publishing and Planet M etc.